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Terms of personal data protection

We are the company Jan Šmejkal, with registered office Dolní Domaslavice 318, ID number 05426596


We operate an e-shop on the website


For the provision of our services, the sale of goods and the operation of our website, we process some personal data.


The processing of personal data is regulated in particular by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals in connection with the processing of personal data and on the free movement of such data and on the repeal of Directive 95/46/EC (General Data Protection Regulation personal data) ("GDPR")

I. Processing of personal data
A. Processing of personal data when using the contact form


If you inquire about our products and services, we will work with your contact information that you provide us, mainly through the inquiry form. They are: first name, last name, email address.


For what reason?

We will contact you through them for further arrangements regarding goods and services.


On what legal basis?

This is processing on the basis of Article 6 paragraph 1 letter b) GDPR – contract negotiation, or implementation of pre-contractual measures at your request.


How long will we process personal data?

If we do not establish further cooperation, we will process your data for a maximum of five years from our last communication.


B. Processing of Personal Data in the Case of Purchase


If you make a purchase from us, we will work with the data you fill in for us. These are mainly invoicing data: name, surname, address, email address.


For what reason?

We need to process personal data to fulfill our contract – to deliver our goods or services to you. We will also communicate with you via the contact details regarding the status of your order, possibly regarding complaints or your questions.

We will continue to process personal data to fulfill our obligations arising from the law (mainly for accounting and tax purposes, possibly for handling complaints and others).


On what legal basis do we process personal data?

This is processing on the basis of Article 6 paragraph 1 letter b) GDPR – fulfillment of the contract and Article 6 paragraph 1 letter c) GDPR – fulfillment of our legal obligation.


How long will we process personal data?

For the duration of our service and then five years from the last provision of such service or delivery of goods.


C. Newsletters (commercial communications)

If you are a shopping customer and you did not opt us out at the time of purchase, we will use your email address to send our newsletters.


On what legal basis?

§ 7, paragraph 3 of Act No. 480/2004 Coll., on certain information society services, allows us to do this, if you did not prohibit us from doing so during the purchase.


How long will we process personal data?

5 years from your last purchase. You can unsubscribe from the newsletter at any time via email or contact us at:


II. Who gets access to the data?
Your data will remain with us. Nevertheless, some companies or other persons work for us and get access to data because they help us run our e-shop. They are:

the operator of the Shoptet e-shop platform (the company Shoptet a.s., with its registered office at Dvořeckého 628/8, Břevnov, 169 00, Prague 6, ID number 289 35 675, the company is registered at the Municipal Court in Prague, section B file 25 395)
companies participating in the shipment of Jan Šmejkal goods
companies participating in the dispatch of Shoptet Pay payments
e-mailing service provider
marketing agency


Your personal data may also be shared with these other entities:


We process personal data only on the territory of the European Union.


III. What else should you know?
We do not have a designated data protection officer in our company.


Our company does not make decisions based on automatic processing or profiling.


If you have any questions about personal data, please contact us at


IV. Use of cookies
Cookies are text files containing a small amount of information that are downloaded to your device when you visit our website. Cookies are then sent back to the website or another website that recognizes them on each subsequent visit.


Cookies perform various tasks, for example enabling efficient navigation between web pages, remembering your preferences and overall improving the user experience. They can also ensure that the advertisements displayed online are better tailored to you and your interests.


We use the following cookies on the website:

Necessary cookies: they are necessary for the operation of the website, for example, they allow you to log into secure parts of the website and other basic functionality of the website. This category of cookies cannot be disabled.
Analytical/statistical cookies: for example, they allow us to recognize and determine the number of visitors and to track how our visitors use the website. They help us improve the way the site works, for example by making it easier for users to find what they're looking for. We only run these files with your prior consent.
Advertising cookies: used to track preferences and allow you to display advertising and other content that best matches your interest and online behavior. We only run these files with your prior consent.


Please note that third parties (including e.g. external service providers) may also use cookies and/or access data collected by cookies on the website.



You can find more information about cookies and their current list through individual internet browsers, most often in the Developer Tools item.


Consent can be expressed through a check box contained in the so-called cookie bar. You can subsequently refuse cookies in the settings of your Internet browser, or set the use of only some of them.


You can find more information about managing cookies in individual browsers at the following links:

Internet Explorer -
Google Chrome -
Firefox -
Safari -
Opera -
Microsoft Edge -


V. Your rights in connection with the processing of personal data
The GDPR regulation gives you, among other things, the right to contact us and ask for information about how we process your personal data, to request access to this data from us and to have it updated or corrected, or to request a restriction of processing, you can request a copy of the processed personal data, request us in certain situations erasure of personal data and in certain cases you have the right to its portability. You can object to processing based on legitimate interest.


If you think that we are not handling the data correctly, you have the right to file a complaint with the Office for Personal Data Protection, or to go to court with your claims.


These conditions are effective from September 18, 2023

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